Above: the back of the chalkboard at our North Market scoop shop. It's what our Market team sees before and during every shift.
All of our shops are dear to us, but our shop in the North Market is extra special. It's where everything "Jeni's" was born in 2002. It's where I began to learn about ingredients, business, and the process of making ice creams way back in 1996 (with Scream, my first shop).
The merchants at the Market are my second family. They taught me everything I know about food, service, and business. They know that the quality of each business epitomizes the Market experience as a whole and, therefore, we all hold one another accountable. It’s what makes the Market such an awesome and amazingly vibrant place.
The words on the sign in the photo above are on the opposite side of the chalkboard menu at our shop in the Market. Out of sight of all Market customers, the sign is meant only for the eyes of the Market scoop shop team.
I discovered the sign one night earlier this week, and when I did, well, I got a little choked up. Our Market shopkeeper, Colin, wrote the sign to inspire his team, but it inspired and made my day. I thought it might do the same for you.
We have amazing people like Colin throughout our business. People like Colin give us the strength to do everything we do. Colin does great work every day, but I felt that this—an open display of affection that makes you feel really good—went above and beyond.
I hope you are inspired by Colin’s love and leadership. I am. It just shows that you can get things done, rock the world, and be wonderful at the same time.
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