Despite the high cost of shipping it there: Somewhere in the neighborhood of $35-$40 per box, depending on the destination and number of pints, etc.
All of which is to say A LOT of people in Southern California like our ice cream—and they've been paying a whole hell of a lot to get it.
Well, it's time to chalk one up in the win column for them.
As of late last week, all 17 of the Gelson's Market locations throughout SoCal have pints of Jeni's Splendid Ice Creams on the shelves.
They've got six flavors to start, priced at $10.99:
- Salty Caramel
- Brambleberry Crisp
- Dark Chocolate
- Brown Butter Almond Brittle
- Lemon Frozen Yogurt
- Whiskey & Pecan
And they even whipped up a pretty kick-ass cling for their freezer doors, so you know exactly what to look for:
(Click to enlarge.)
Thanks for all the love, SoCal. This one's for you.